Cookie policy
This cookie policy explains which cookies Patsan uses on www.patsan.be , why we use them, and how you can manage your settings. We respect your privacy and act in accordance with the GDPR and Belgian cookie legislation. For more information on how we handle personal data, please refer to our privacy policy.
1. What are cookies?
Cookies are small text files stored by your browser when you visit a website. They ensure that websites function properly and improve your user experience. Some cookies also collect information about your browsing behavior, for example, to measure statistics or personalize ads.
2. Why do we use cookies?
Patsan uses cookies for the following purposes:
- To ensure the website functions correctly
- To analyze visitor behavior anonymously (statistics)
- To display personalized ads through external platforms (Google and Meta)3. Types of cookies we use
3.1 Functional cookies
These cookies are necessary for the website to function properly. They remember, for example, whether you have already accepted the cookie banner or which preferences you previously selected.
3.2 Analytical cookies
We use Independent Analytics, a cookie-free and privacy-friendly analytics tool. In addition, we use Google Analytics 4 via Google Tag Manager to gain insights into how visitors use our site. This data is collected in an anonymized way.
3.3 Marketingcookies
For advertising purposes, we use tools such as Meta Pixel, Google Ads, and YouTube. These may place cookies to track your browsing behavior across websites and display personalized ads.
3.4 Cookies from embedded content
Our website may include embedded content from third parties (such as YouTube videos, Instagram feeds, or Google Maps). These external platforms can also place cookies through their own systems.
4. Overview of used cookies
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| cookie_notice_accepted | patsan.be | Remembers whether the user has accepted the cookie policy | 1 month | Functional |
| _ga | Google Analytics 4 | Distinguishes unique visitors | 2 years | Analytical |
| ga* | Google Analytics 4 | Stores session data per user | 2 years | Analytical |
| _fbp | Meta Pixel | Advertising purposes on Facebook and Instagram | 3 months | Marketing |
| _gcl_au | Google Ads | Records ad conversions | 3 months | Marketing |
| gat_gtag_UA* | Google Tag Manager | Limits requests to Google Analytics | 1 minute | Analytical |
| NID | Google Maps | Remembers preferences in Google Maps | 6 months | Marketing |
| VISITOR_INFO1_LIVE | YouTube | Optimizes video playback | 6 months | Marketing |
| YSC | YouTube | Tracks which videos a user has watched | Session | Marketing |
| csrftoken | Protects forms from CSRF attacks | 1 year | Functional | |
| mailerlite:webform | MailerLite | Tracks whether a form has been opened or submitted | Session | Functional / Marketing |
| joinchat_views | Joinchat (WhatsApp) | Tracks how often the chat window is opened | 7 days | Functional |
| elementor | Elementor | Used by the theme to save edits in real time | Persistent | Functional |
5. Managing or disabling cookies
You can manage or delete cookies via your browser settings. You can also set your browser to warn you before a cookie is placed or to block all cookies entirely. Please note that some website features may not function properly if you do so.
More info per browser:
6. Adjusting your cookie preferences
You can update your cookie preferences at any time through our cookie banner. Click the “Cookie Settings” button at the bottom of the website to choose which types of cookies you allow.
7. Changes
We reserve the right to update this cookie policy when necessary, for example, if there are changes to the website or relevant legislation.
8. Contact
If you have any questions about our cookie use or your rights as a visitor, please contact us via the details below.
